Toolkit for Pastors and Parish Staff Members

Thank you for visiting our toolkit for the 2024 Annual Diocesan Appeal. This page is designed for those who will be leading and conducting the effort at their parishes. This can include pastors, parish business managers, bookkeepers, and parish secretaries. As the Appeal develops, this site will be updated with key templates and messages to help you talk with parishioners about the importance of the effort.

March 2 – 3 POST In-Pew Weekend Talking Points (English)
March 2 – 3 POST In-Pew Weekend Talking Points (Spanish)

Template Parish Thank You Letter (English)
Template Parish Thank you Letter (Spanish)

In-Pew Weekend #1 and #2: February 17 – 18, 2024 and February 24 – 25, 2024

In-Pew Process Instructions

February 17-18 and 24-25 In-Pew Weekend Talking Points (English)
February 17-18 and 24-25 In-Pew Weekend Talking Points (Spanish)

English and Spanish Announcement Weekend Script

This script should be used at all Masses during the Appeal’s Announcement Weekend on
February 10-11. This weekend is one of the keys to this year’s Annual Appeal effort as it serves as
an important lead-up to the in-pew solicitation weekends.

February 10-11 Talking Points (English)
February 10-11 Talking Points (Spanish)

2024 Case for Support

Timetable of Activities

2024 Parish Targets

Explanation of Parish Targets

2024 Appeal Parish Sharing Formula

2024 Appeal – Parish Sharing Check Schedule for Parishes

The parish sharing formula for the 2024 Appeal is the same as the 2023 Appeal and is as follows:

  • A non-mission parish receives 20% for anything collected up to the parish’s target and 50% for anything collected over target.
  • A mission parish continues to receive the same 50% back from the first dollar collected.

QR Code for the 2024 Annual Diocesan Appeal
Please post the QR code beginning the weekend of February 10-11 through the weekend of March 2-3

Logos for the 2024 Annual Diocesan Appeal

English and Spanish Bulletin, E-Blast, and Pulpit Announcements

2024 Appeal Evergreen Ads

The evergreen and ministry ad images below are not tied to a specific weekend. This means you may choose to use them in any order you would like, but the important thing is you use them frequently to keep the Appeal in people’s minds. For the time being, we would suggest you put up a new image once a week (in complement with your latest announcement). We would also suggest you lean more towards the images in the Ministry Ads section as they have the QR code and link.  

2024 Appeal Ministry Ads

Parish Dashboards:
When logging into your dashboard, if you receive an error message that your password is incorrect or your account has timed out due to inactivity, you will need to reset your password. To reset your parish’s password, please send Amanda Glass an email with the password you want. Her email address is [email protected].

Mailing Address: If you receive any pledge cards at your parish, please mail them here (this is also the address on the reply envelopes people receive to mail in their donations):    

Catholic Diocese of Richmond
Annual Diocesan Appeal
P.O. Box 79212
Baltimore, Maryland 21279-0212

Give Central: Keep in mind that they are our online giving vendor, and they also serve as key donor support for online gifts made to the Appeal. Please make sure your parishioners are fully aware through the announcements, e-blasts, e-bulletins, etc. that they may contact them for assistance as needed. Their contact information is (833) 716-2612 or email [email protected] or click on the “Chat with an Expert” button at

If you have any questions or comments, please do not hesitate to contact:

Alex Previtera – (804) 622-5127 or [email protected]
Amanda Glass – (804) 622-5122 or [email protected]

Thank you for your support of the Annual Diocesan Appeal.